If you have an online or physical store (or both) and haven’t yet explored the possibility of expanding into international markets, you should know that it’s one of the leading ways to grow your business and increase profits. Many businesses are surprised to discover how simple and effective expanding overseas can be, especially with the advanced tools offered by the Shopify platform. Here, we’ll present new opportunities for international expansion, share winning tips, and explain how BOA Ideas can help you reach new markets with minimal effort.
The Power of BOA Ideas in International Shopify Projects
BOA Ideas’ experts specialize in building and customizing online stores on the Shopify platform, creating a shopping experience focused on local customers while ensuring efficient management of a complex business and reducing development costs. The agency has completed dozens of projects to adapt stores for international markets, including successful collaborations with brands such as SodaStream in 15 overseas markets, Terminal X in Greece, and Laline Canada. Our goal is to guide brands through a smooth transition and help them develop new revenue opportunities in additional markets—all thanks to Shopify’s international expansion tools, which have now received a significant upgrade with the new management system, Shopify Markets.
New Benefits with Shopify Markets
Now in an upgraded version, Shopify Markets offers brands the perfect solution for expanding not only into international markets but also into B2B categories. Here are some of the platform’s distinguishing benefits, which allow businesses to manage all their expansion efforts from one central hub:
- Centralized control: Manage all markets from a single Shopify interface, where you can view and analyze each market individually, compare performance, and track sales data by market.
- Customization for local users: Create tailored shopping experiences for each market, including changes to the product catalog, translations, currency, domains, and site structure—all in one place . A Shopify expert can help brands tailor their stores to the local needs of each market while making the best use of the new tools.
- Direct B2B sales: Shopify Plus users can now set up different versions of their store tailored to B2B customers in each country, including changing the store design for large customers in different sales regions.
Additional Tips for Successful Expansion with BOA Ideas
- Translate your site into other languages: Accurate, culturally appropriate translation is essential when expanding into international markets. Shopify’s Translate & Adapt app lets you translate your site quickly and automatically, including localizing its content and language.
- Currency conversion and taxes: The platform lets you display prices in different currencies based on the visitor’s country and set taxes according to destination countries, making the purchasing process convenient and tailored.
- Detect visitor location: Using Shopify’s Geolocation tool enables automatic location detection and the display of content tailored to the visitor’s country.
- Local payment services: Integrating payment services such as PayPal and Adyen streamlines the shopping experience and lets customers pay using familiar, convenient methods. If there’s no one-click solution for a payment method such as a special gift voucher, that’s where a Shopify developer comes in, enabling unique payment solutions.
- Customer service in the local language: As your brand expands into international markets, we recommend offering support in multiple languages and through suitable communication channels such as online chat, email, and phone.
Summary
With Shopify Markets, Shopify enables businesses to manage all their expansion efforts in one place, with tools that make it easier to create a shopping experience tailored to each market. BOA Ideas is here to guide you every step of the way, helping your brand expand and reach new audiences around the world.
