Running an e-commerce business? We’re sure you’re always looking for the best platforms to manage your business, so it’s especially important to consider which platform to use to build and manage your e-commerce channel, so your website can be as effective and profitable as possible. If you’re currently using Magento, there are plenty of good reasons to migrate to Shopify!
Are you a large business and have you thought Shopify Plus isn’t right for you? We have news for you! Shopify is a cloud-based platform designed to help you succeed. Its 10,000 employees work to optimize e-commerce processes across a range of areas: servers, security, the highest-converting checkout page among platforms, marketing tools, logistics and inventory automations, POS systems for brick-and-mortar stores, and more. In short, it’s a business management system. Want to know more? Here’s everything you need to know about the platform’s benefits.
What are Shopify’s advantages over Magento?
To understand why this is such a smart move for your business, it’s important to cover all the features of the Shopify platform.
1. The technology
Shopify is a SaaS (cloud-based) platform, which means it includes hosting on servers with no limits on size or traffic, automatic updates that require no manual installation, and security that benefits every store owner, from small to large. It comes with a wealth of ready-to-use features, so you can build a great-looking, bug-free website much faster than on Magento. The website you build is already optimized for mobile browsing and offers many other advanced features that make the platform easy and efficient to use for both you and your customers.
2. Shopify’s experience (over 4 million stores)
Shopify has been around since 2006, and the numbers alone make it clear that it’s an excellent and popular platform. More than four million online stores run on Shopify—a clear mark of quality. Shopify draws on its vast research capabilities to continually identify what works and what drives sales. It then incorporates those findings into the platform, so an automatic Shopify feature update can sometimes improve your conversion rate.
3. A better user experience for you and your customers
As people who manage your business day to day, you’re always looking for a convenient, simple, and efficient way to do so—with no technical knowledge required. That’s exactly what Shopify offers. You can customize the system’s look and feel and functionality in countless ways, set up automations, and take advantage of a wide range of marketing options, including email marketing, SEO, and more. You can even manage your website from your phone, giving you complete control of your store with little effort and no prior technical knowledge. In addition, Shopify’s customer support is responsive, and Shopify Plus store owners also get a dedicated account representative. What’s more, Shopify makes for a convenient shopping experience for your customers. It’s advanced and fast, free of bugs, and offers an exceptional user experience—helping increase both conversion rates and the likelihood of repeat purchases.
4. The Shopify App Store
Shopify has a third-party app store (all apps are approved by Shopify), where you can download additional tools to meet specific needs. For example, you can set up an advanced loyalty program, connect a customer service platform of your choice, add powerful personalization tools, and much more. All in all, you’ll find over 8,000 apps in the store, some of which are even free.
5. B2B websites and in-store POS
Are you a retailer that sells to other businesses? With Shopify, you can easily set up a B2B store for Shopify Plus merchants at no additional cost. You can work with all your customers—whether they’re businesses, end consumers, or both—more easily, through one integrated and synchronized system. Shopify also offers the option to set up a physical Shopify POS system in your store. So if you have a brick-and-mortar business alongside your website, all sales, inventory, promotions, returns, and loyalty program data are managed in one place, with no need to manually consolidate and sync the information.
6. A great option for rapid growth
Shopify is an ideal choice for medium and large businesses looking to grow and expand. Its flexibility and customization options enable businesses to scale. Its unlimited infrastructure can handle a growing number of SKUs, increased website traffic, integrated marketing tools, multichannel sales capabilities, and the relatively easy, affordable launch of additional websites to expand internationally.
Shopify and BOA Ideas
Another major advantage is the option to work with one of the e-commerce agencies specializing in Shopify—BOA Ideas, Israel’s largest and leading development agency. It provides development services including website builds, integrations, feature and system development, as well as consulting and technical management to find the most effective solutions on Shopify. If you’re aiming for the best, BOA Ideas will be your partner every step of the way, helping you maximize your success.
In conclusion
If you’re still using Magento, switching to Shopify will take technology off your plate and let you focus on what you do best—building your brand!
