Want to make sure your Shopify store is connected properly?
Here are a few simple steps you should follow!
A little about Google Analytics 4
Google Analytics 4 (GA4) is the latest update to Google's analytics platform, which enables businesses to gain insights from their digital assets, such as websites and apps. The system introduces a new approach to data collection and analysis. It no longer relies on cookies, so even when some information is missing, you can learn about activity on your site and improve your performance. The new analysis method is based on AI, making it more accurate. The platform also offers advanced features such as cross-device tracking while protecting customer privacy. It is designed to help businesses make decisions based on a deeper understanding of consumer behavior.
Shopify makes the change automatically through the Google sales channel app, and the upgrade will let you enjoy the benefits of the new platform, such as more advanced analytics capabilities, real-time data, cross-channel tracking, and more.
Want to make sure the connection goes smoothly? See how to do it yourself:
6 simple steps to connect your Shopify store:
1. Create a Google Analytics 4 property in your Google Analytics account
2. Install the Google sales channel in your store
3. Connect your Google account to the store and add the GA4 tags to your site
4. Select the Google Analytics property you want to connect to your store
5. Migrate any existing data, if applicable: saved audiences, conversion tracking for campaigns, etc.
6. We recommend keeping your existing integrations in place for at least a month after setting up GA4, before disconnecting and removing the UA tracking code
Want to learn more? Would you like us to guide you through the process? Get in touch with us—BOA Ideas, an official Shopify Plus agency—through the contact form on our website!
