How did we build 9 websites for Neopharm with one technological solution?

Manufacturing companies and marketing and distribution companies that sell multiple brands face a unique challenge: maintaining each brand’s identity while using a single technology solution across the entire business. This is how Neopharm, with the help of BOA Ideas, upgraded its digital assets for nine separate brands.

The Neopharm Group manufactures, markets, sells, and distributes a wide range of prescription and over-the-counter medications, consumer products, healthcare services, home care products, and medical equipment. The Group operates in Israel, Europe, and the United States, and markets products in more than 60 countries.

• Separate brands: Each site operated independently, with separate maintenance, updates, and integrations with third-party systems.
• User experience: Inconsistent experiences across the different sites.
• Data management: Separate data systems that made analytics and logistics more difficult.
• Customer service: Varying levels of service quality across the brands.

Neopharm needed a holistic solution to serve all its brands while preserving each one’s unique identity.

• Operational backend and holistic management: A back office built to leverage Shopify’s capabilities as much as possible, with centralized control of settings across all sites—for example, managing inventory across all stores.
• Interface architecture: A system designed like metro lines, with each line representing a data flow from Shopify to different interfaces, and central hubs where Neopharm teams manage data independently.
• One versatile frontend: A frontend system with features tailored to each brand, where every new feature is developed once and deployed across all sites.

• Brand differentiation: Nine websites on a single template, each with its own brand identity.
• Optimal user experience: More than 20 unique features available on every site.
• Operational efficiency: Reduced maintenance time and costs thanks to centralized management.
• Traffic: A 1.7-fold increase in page views within just a few months.