BIOTOP PROFESSIONAL: An international D2C store in less than a month
Review
BIOTOP PROFESSIONAL had long considered selling directly to consumers. The business was built on selling hair products to salons and wholesale distributors—and when the COVID-19 pandemic broke out, it was the catalyst that led them to realize their D2C ambitions.
A fully customized American store—in less than a month.
The website included new systems for order logistics and customer service, and together with the existing systems, the business seamlessly receives and fulfills online orders. A few weeks after launch, the company decided to offer order fulfillment worldwide.
- Retailers around the world
- +20,000Retailers around the world
- One month until the store opens
- < 1One month until the store opens
- Order fulfillment worldwide, weeks after launch
- 🌍Order fulfillment worldwide, weeks after launch
With more than 20,000 retailers worldwide, BIOTOP PROFESSIONAL is a natural hair care company that distributes its products primarily through salons.
The company focuses on high-quality products made with hair-beneficial ingredients — and we played a significant role in developing the ideal solution for its needs.
Hair salons around the world closed their doors, and BIOTOP needed a new way to reach customers directly.
The main challenge was to launch a store in less than a month while also preparing for long-term success and international growth.
Based on the Impulse theme, we customized almost every page.
- Collection pages from scratch: Each collection has its own colors, branding, and layout.
- ERP and supplier integration: Unified business operations.
- Ready to replicate: A build that makes it easy to launch websites for additional international markets.
- Operational support: Since BIOTOP was new to e-commerce, we helped build new workflows and operational processes.
Key technologies
- Shopify
- Impulse theme
- ERP integration